Press Campaigns
Since 2014, our press campaigns elevate artists, securing 3,000+ articles on prominent platforms.
Since 2014, our press campaigns elevate artists, securing 3,000+ articles on prominent platforms.
3-Day-A-Week Reporting & Reach Out Cycle
Mondays, Wednesdays, & Fridays.
What Happens On These Days
Artist/Team: Report Delivered.
Writer's targeted for the campaign: Contacted regarding potential interest in the release.
A plan is confirmed and the campaign is locked in. The process has now officially started!
Press assets are sent from the artist/team in preperation of press release drafting.
Invoice is processed.
The drafting of the press release has started.
By the end of this stage, the press release will be complete, ready for the artist/team approval.
Reporting & reach out cycle starts as the campaign heads toward release day.
A 'release day' email is sent to the artist/team, noting that updates were made to the press release to reflect the release is out now.
Additionally, the writers are informed that the release is public.
A press report is still provided this day.
Almost always, a portion of the press lands on release day. (95% success rate)
Press landings continue to come in. The reporting & reach out cycle continues as the campaign heads toward completion.
Once all press results have landed, we will close out the campaign via email with a full report placed in your folder, yours to keep forever.
It can still be worked, press still helps on releases that are already out.
The reporting spreadsheet provided shows the dates reached out and the outlets which have confirmed. Fresh reports are given every Monday, Wednesday, and Friday.
There's typically a few posts that go up, if not more, release day is important and that is something that is valued!
It varies based on the campaign, look at each type of campaign for more information on timelines.