Spotify Strategy Explained
Our Key Steps to Avoid Bots
60% - Part 1
SpotonTrack.com
Very similar to ChartMetric.com
What difference does it make?
A. Spotify typically finds and deletes bot playlists within 1 year
If a playlist is 1 year +, that's a plus
A1. SpotOnTrack shows us how old each playlist is through clean line graph
B. Day-to-Day Growth of a playlist
B1. What are we looking for?
- If that same line graph SpotOnTrack shows hyper growth in 1-2 days followed by hyper drop off of follows (as Spotify deletes fake profiles) ← red flag
- If line graph per playlist shows smooth natural inclines and declines gradually over time (or 1-2 days) ← green flag as it matches human behavior
Compare clean vs botted playlist growth patterns
20% - Part 2
Nuance
If you're getting 'big changes in streams day to day' - BOTs should be your default answer! A curator changing the position of your track day to day can DRAMATICALLY impact your daily streams and be a logical, practical, and safe cause of your streaming data changes.
'Sawtooth design' in Spotify is fine and healthy in general. People stream more on weekdays than weekends, simply put.
Is it better to playlist a song in a 'fitting genre' that runs slow and doesn't perform well in terms of algorithm ratio, or is it better to 'broaden' the audience and get extra algorithm streams and reach a larger audience by doing a 'lifestyle' playlist like 'gym' even if those types are diverse?
The answer? It depends 🕶️
20% Final - Part 3
Complete playlist evaluation checklist
Campaign Calculator
10K Spotify - Slow
80-200 daily streams
10K Spotify - Fast
300+ daily streams
Complete Package
Save 7%! 🎉
If I do 1 campaign(s) of 10K Campaign - $325, my total will be $325.00 before
discount and $302.25 after discount (7%).
If I wanted to launch this campaign 4 weeks
from now, I could do 4 payments of $75.56, which divides
my post-discount total evenly across the weeks I have chosen.
Payment Plan:
Watch Out For Distrokid
Case Study: 8-Song Campaign
Real artist campaign data
Total investment: $2,600 • Payment options: $100 weekly or $200 bi-weekly
For less than $100/week → 16K+ free algorithm streams + 20% organic reach
12-Month Growth Analytics for Songs 2,4,6,8 (8-Song Strategy)
Total Growth: 16K streams over 12 months
Efficiency: ~37 streams per $1 invested
20% bonus on top of 80K campaign streams
Building on this algorithmic foundation for exponential growth
📂 Playlist Types
📊 Daily Play Rate Factors
Your song's daily streaming velocity fluctuates based on only 2 factors:
1. Playlist Position Changes
When your track moves higher up in playlists (closer to position 1), it gets more plays. Top 10 positions receive 60-80% of all streams.
Position 10 → Position 25 = -70% daily plays
2. Additional Playlist Placements
Each new playlist creates an additional stream source. More playlists = more daily plays.
20 playlists × 200 plays/day = 4,000 daily plays
⚡ Algorithm Streams
Algorithm streams show true engagement through four specific signals that Spotify captures for algorithmic decisions.
📊 Spotify's Only 4 Signals
These are the complete list of interactions Spotify uses for algorithmic decisions
Result: Boosted Organic Reach
🌍 Genre & Global Audience
The genre you make fundamentally shapes where your Spotify audience will be located globally.
📊 Regional Strategy by Genre
Electronic (Listeners • Last 28 Days)
Electronic genre = Global audience distribution
Country (Streams • Last 28 Days)
Country genre = Regional audience concentration
💰 Budget Allocation Strategy
(extra)
Don't waste resources trying to build a regional audience through Spotify playlisting.
📊 Split your ad budget into 2 focus areas:
🎵 Social Content
Social Content
Behind-the-scenes content, studio sessions, lifestyle posts
Ad Strategy
Target your genre's demographic
Audience
Key regions where your audience lives
🎶 Music Releases
Music Releases
Targeted music ads for your new tracks
Ad Strategy
Lookalike audiences strategy
Audience
Regions where your genre performs best
This approach leads to sustainable growth, not wasted investment chasing the wrong metrics.
🚀 Strategic Investment
Adding our proven $2,600 yearly case study + $500 more (20%) for regional targeting
Total Yearly Strategic Investment
🎵 Social Content
Ad Strategy → Audience
Behind-the-scenes content, studio sessions, lifestyle posts targeting your genre's demographic in key regions
🎶 Music Releases
Ad Strategy → Audience
Targeted music ads to lookalike audiences in regions where your genre performs best